Online Reputation Management

Online Reputation Management seems very easy to understand but hard to implement. No one can earn good reputation within a day, week, month or year. It takes several years, studious working, and continuous smooth serving and so on. And sometimes, hard core services fail when only one negative review come across in anyone’s mind and reflects to the world. Here, need of online reputation management comes. 

Everyone wants to have name, fame and brand in the world which can only be achieved through positive image in people's mind or through public recognition. In fact, reputation matters a lot for any individual or organization. A negative comment toward any product fails it to sale in the open market. One recent example i.e., Maggi- a product of nestle which was quite famous in the Indian market. What is the reason behind of its negative image in the market? The company fails to maintain its reputation an quality in the market.

What is Online Reputation Management ?

ORM/Online Reputation Management helps you to fight with the tough competition through presenting positive reviews in front of your stakeholders. It gives you complete control how to present your organization to grasp the positive results only. ORM gives you full authority of getting the desirable search engine results by getting rid of negative publicity or feedback. Basically ORM safeguard and protect your company’s or individual’s goodwill by promoting the same with online promotional technology.

Internet/search engines are playing a huge role getting your company reputation upward and downward.

Benefits of Online Reputation Management

• Shows the true picture of your business
• Enhance knowledge of customers
• Promote the product or services of a company
• Maintain the goodwill
• Removes negative issues and reviews
• Improves Google listing and searches
• Increase positive perception towards business or products
• Maximize the revenue/profits
• Builds long term relations with stakeholders
In short, Online Reputation Management manages individuals’ or business’ reputation in the digital world.


Stakeholders:

Online Reputation Management not only helps the business but motivate others to take initiative towards the same business. Below are various stakeholders:-

• Job Seekers/ Employees: evaluate the company’s goodwill, turnover, working staff, activities, salary and promotion terms for their future prospect.
• Customers: purchase the products and takes the services only after reading positive reviews about the company. The company having reputation in the open market will have more clients / customers.
• Business Partners/ Shareholders: usually make investment if they are sure about the company’s good reputation in the market. Because good reputation represents the long term profits as well.
• Vendors: also provide their services if the company is having the demand in the market. Famous companies are having long term relationship with vendors whereas unknown companies have to search vendors for their business.
• Journalists: make comments and write about the company after analyzing the reputation about the company.
Every new individual or business makes relation with those companies who are having good reputation in the market. Good reputation in the market builds long term relations and maximizes the profits of the company.


Tips of effective Online Reputation Management:

• Analyze your business online through doing Google your company’s name. See and read the comments mentioned in any of the listing towards your company. If all are positive, then you are in right direction otherwise you must have to take some corrective actions.
• Just look for the other pages of Google, don’t stuck with the first page only as the negative content may present in second or third pages.
• Make a sheet or note mentioning the positive and negative reviews about the company. Count and analyses the same. See what can be controllable by you and what is not. Hire an expert to resolve the negative issue towards your website.
• There are always some positive comments and some complaints in the comment. You must thank to the person saying positive words and must resolve the issue/problems suffering the complainant person. Provide the immediate feedback.
• Upload the YouTube video pertaining the products and services, employees, activities to attract the customers.
• Enhance your social networking by creating accounts of your company to enhance your company’s brand. You can take help of blogging, forum posting, directory submission, listing on classifieds etc. A separate person or team can be hired to perform this task.
• Always be cautious about your activities whether online or offline.
• Connect with the media and publish news about your company. This publicity can be done online and will eventually enhance online reputation of your company.
• 
  
To improve the stability of the business or to enhance the goodwill of the company, expert services can be hired on paid basis that will help to promote your company through online reputation management. A company is always engaged with its regular production and selling activities and so have no time to watch the Google activities.